If you ever publish your URL in print anywhere, anyplace that you can’t click from, you need to make your URL rememberable and easy to read without confusion.  Using CamelCase will improve readability and allow users to recall the URL with ease.  You also should make sure that when your URL is in the address bar it isn’t misinterpreted in a bad way.

Microsoft launched a new campaign recently and chose a poor URL: imapc.lifewithoutwalls.com looks a little like iMac.lifewithoutwalls.com if you read it kind of quick.

In Time magazine I saw an ad for a show on TLC and the URL was realsimplereallife.com which is difficult to read. It should have been printed as RealSimpleRealLife.com to reinforce the name of the show and improve recall.

All the new Web 2.0 “style” websites are also making chances of people remembering their websites more difficult by choosing waky bizzarly spelled URLs.  Can you remmeber the spellings?  Can you tell what the heck they do?

mologogo.com Mo’ Logo, Go?
frappr.com Frappé?
wufoo.com Wu Foo Bar?
cocomment.com Coco Ments?

Think before you buy that next great URL.